FOUNDATIONS 

WORKSHOP

01

 

Define

the competitive product

02

Define the competitors as

our source of market share growth

03

Define the audience. They are the ones we have to reach and influence their behavior.

04

Define the touchpoints of experience. This definition describes how our product or service is experienced.

A workshop is a moderated conversation with the client to define the requirements to translate a business challenge into the language of artificial intelligence 

WORKSHOP REQUIREMENTS

DURATION

Maximum 3 hours

PARTICIPANTS

5 to 10 people

Decision makers,

 

executives, specialists

DURATION

Maximum 3 hours

PLACE

Zoom meeting

PREPARATION

Market share reports,

 

3 years sales performance

 

in units and value