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DATA

01

DATA COLLECTION

​The data is collected from consumers either face-to-face via tablets or online.

02

3RD PARTY SUPPORT

The field team is responsible for identifying the target audience. Divera AI utilizes specialized firms for fieldwork.

03

DATA QUALITY ASSURANCE

Every data package goes through a quality assurance algorithm. If the algorithm rejects the data, DIVERA informs the field team.

DATA ESSENTIALS 

Direction of belief vector

A customer's positive or negative belief about a specific feature of a product/service from a particular brand.

A crucial piece of data for an AI Agent to develop a mind model.

Magnitude of belief vector

The strength of a belief is measured by the likelihood of a change in perspective.


Biological responses collected from an individual help determine this likelihood of change.

HOW DO WE COLLECT DATA?

Fieldwork

DIVERA collaborates with specialized firms to collect data from individuals.

Method

Data is collected face-to-face via tablets or online.

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