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THE SIMULATION
01
The Divera team formats the collected data for training the AI Agents.
02
The training of AI agents produces individual mind models that represent real people.
03
The model's ability to replicate real-life behavior is validated by accurately predicting consumer choices under new circumstances, such as changes in brand or price.
04
Validated mind models function as the decision engine for virtual customers in the simulation environment.
WHAT DO WE SIMULATE?
Behavior
A simulated customer must make an autonomous, independent purchase decision.
Change of mind
When an AI Agent's current beliefs change, its purchase decision may also change. The outcome is observed within the simulation.
BOTTOM UP APPROACH
From one to many
The AI system observes each simulated customer's decision individually. To calculate market shares, these decisions are aggregated.
All strategy options
Within the simulation, each product/service feature is tested separately for each brand.
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