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SIMULATION
01
DIVERA team formats the data to make it readable by the Artificial Intelligence system
02
Using readable data, Artificial Intelligence system builds individual mind-models to represent the real people
03
Each mind-model is tested to validate if it mimics the real life behavior faithfully
04
Validated mind-models power simulated customers in a simulation environment.
WHAT DO WE SIMULATE ?
Purchase behavior
A simulated customer
has to make an autonomous, independent purchase decision.
Change of mind
A simulated customer
may potentially change its buy decision, when AI system replaces its prior beliefs with more positive perceptions about our
choice of brand.
Outcome is observed.
BOTTOM-UP STRATEGY
From one to many
AI system observes each simulated customer's
decision individually.
Decisions are summed to calculate the market shares.
Testing every option
Each product / service attribute is tested separately for each brand in the simulation to observe the impact on customer purchase behavior.
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