SIMULATION

01

DIVERA team formats the data to make it readable by the Artificial Intelligence system

02

Using readable data, Artificial Intelligence system builds individual mind-models to represent the real people

03

Each mind-model is tested to validate if it mimics the real life behavior faithfully

04

Validated mind-models power simulated customers in a simulation environment.

WHAT DO WE SIMULATE ?

Purchase behavior

A simulated customer

has to make an autonomous, independent purchase decision. 

Change of mind

A simulated customer

may potentially  change its buy decision, when AI system replaces its prior beliefs with more positive perceptions about our

choice of brand.  

Outcome is observed.

BOTTOM-UP STRATEGY

From one to many

AI system observes each simulated customer's

decision individually. 

Decisions are summed to calculate the market shares. 

Testing every option

Each product / service attribute is tested separately for each brand in the simulation to observe the impact on customer purchase behavior.